Research Portfolio
Advancing knowledge in sustainable business practices, organizational behavior, and cross-cultural management through innovative research methodologies
Total Research Funding
Research Projects
Publications
Completed Projects
Research Interests
Exploring cutting-edge topics that shape the future of business and organizational excellence
Investigating sustainable HR practices and their impact on organizational performance and employee wellbeing
Exploring factors that contribute to employee satisfaction, engagement, and overall workplace wellbeing
Comparative analysis of organizational behavior and management practices across different cultures
Understanding individual and group dynamics within organizations and their impact on performance
Examining the role of technology and AI in transforming human resource management practices
Featured Research Projects
Innovative research initiatives driving organizational transformation and sustainable business practices
Examining how over-qualification and job insecurity affect employee attitudes in the Malaysian context
Key Outcomes
Understanding factors influencing social commerce adoption among Malaysian SMEs
Key Outcomes
Completed Research Projects
UKM Translational Research Grant focusing on digital transformation support for SMEs
Key Outcomes:
- Learning platform developed
- SME partnerships established
- Graduate placement program
Ministry of Education and King Abdulaziz University funded research on AI in financial services
Key Outcomes:
- AI model developed
- 2 journal publications
- Industry collaboration
Exploring IoT applications in sustainable supply chain management
Key Outcomes:
- Sustainability framework
- IoT implementation guide
- Industry case studies
Research Methodologies & Tools
Techniques:
- • Structural Equation Modeling (SEM)
- • Partial Least Squares (PLS-SEM)
- • Multiple Regression Analysis
- • Factor Analysis
Tools:
Techniques:
- • Sequential Explanatory Design
- • Concurrent Triangulation
- • Exploratory Sequential Design
Tools:
Techniques:
- • Multi-group Analysis
- • Measurement Invariance Testing
- • Cultural Dimension Analysis